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Advanced Article Marketing - Significant Factors You May Need To Know About
Now that you've got a few articles under your belt and have a handle on basic methods for advertising them, it is time to take a step up and tackle some advanced article marketing skills. These actions will take your article marketing efforts to an entirely new level:
1. Approach editors directly.
When you have proven your potential to put out high-quality articles on a consistent basis, it's time to see if you can bypass the middleman (the article directories) and provide regular content to a newsletter, weblog, or online page. Locate editors of publications or websites in your niche. Pull together a short listing (with links) to some of your favorite pieces that would be suitable for their viewers, and e-mail them a short note introducing yourself, presenting the links to your very own material, and asking if they'd be interested in receiving regular, exclusive content from you for publication. The advantage for them is that they know they could count on quality content that is not appearing elsewhere on the Internet; the benefit to you is that you can reach a target market regularly, thus compounding the "professional" effect.
My favorite resource that shows this method can be found at:
ebookprofitscoach.com/how-to-blog-tour.php
2. Add in fitting keywords.
Key phrases are terms or phrases that a potential reader would use in an online search engine to look for information on a selected subject matter. Through the use of keywords, you could have a better chance of someone being linked to your article from an online search engine, thereby potentially increasing the visitors to your very own webpage.
The key to keywords (pun intended) is to think like your reader would think. For example, if you want to draw people to your handmade greeting card site, you might want to include key terms and key phrases in the article and title such as:
greeting cards
greeting card use
sending greeting cards
events to send greeting cards
selecting greeting cards
handmade birthday cards
anniversary cards
While key terms are no assurance that your own article will become the number-one ranked hyperlink on Google, it will certainly help people find you in the vast wasteland of the Internet.
3. Re-use the articles in different media formats.
Once you have a group of targeted articles, re-use them by recording them as audio and video and releasing them online. Some people simply respond better to other types of communication, thus by providing a wide range of media types, you broaden your reach. It's just another way you'll be able to connect with your target market in ways they like.
Article marketing is a rich and complex strategy for drawing your viewers to your site. There are so many different ways to continue to market your own articles that you may spend all of your time finding new ways to leverage the work you have already created. The best part is, there's something for everyone!
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